Recently, Changhong Jiahua held high-level talks with FPT Group, a leading technology enterprise in Vietnam, in Beijing. Both sides have reached multiple cooperation consensuses in the application of AI video advertising technology, the joint construction of the JiaLink intelligent marketing platform, and the low-altitude economy field. Mr. Zhu Jianqiu, the chairman of Changhong Jiahua, Ms. Chu Thi Thanh Ha, the chairman of FPT Software, and representatives from both sides attended the meeting.
Zhu Jianqiu, the chairman of Changhong Jiahua, extended a warm welcome to the visiting delegation from FPT Group. He emphasized that since the signing of the cooperation agreement between Changhong Jiahua and FPT Group in July 2025, the two sides have achieved strategic synergy and complementary resources, and have made phased achievements in many business convergence points. Changhong Jiahua will join hands with FPT to connect ecosystem partners and continuously expand new Spaces for cooperation.
Ms. Chu Thi Thanh Ha, the chairperson of FPT Software, expressed her gratitude to Changhong Jiahua for the arrangement. She stated: "As a leading technology service enterprise in Vietnam, FPT attaches great importance to cooperation with Chinese partners and is willing to provide support in expanding the Southeast Asian market to assist Changhong Jiahua in its overseas business layout."
Focus on AI technology to revolutionize the digital advertising experience
The meeting focused on discussing the application prospects of AI video advertising technology. Changhong Jiahua possesses Microsoft's globally exclusive authorized AI video advertising technology. This technology uses AI to identify suitable advertising Spaces in videos, creating new advertising Spaces without disturbing the user's viewing experience and effectively expanding the platform's advertising inventory.
AI recognizes advertising Spaces
Lossless viewing experience
Expand advertising inventory
FPT Play, a subsidiary of FPT, is the largest local streaming video platform in Vietnam, with a huge user base and rich content resources, making it highly suitable for AI-native advertising applications. Changhong Jiahua and FPT are committed to accelerating the integration of FPT Play and AI video advertising technology, jointly creating more innovative advertising solutions, optimizing user experience and enhancing commercial value.
Jointly build the JiaLink platform to empower digital marketing business
The JiaLink intelligent marketing platform, jointly developed by Changhong Jiahua, Microsoft and FPT, will carry the global digital marketing business of Changhong Jiahua.
Ecological aggregation
By integrating mainstream media and high-quality resources both at home and abroad, we have successfully integrated with over ten media platforms in Southeast Asia, including Hong Kong, Indonesia, and Thailand
"Technology implementation"
The JiaLink digital marketing platform will be further integrated with the Microsoft Fusion platform in the future and incorporate the multi-cloud service capabilities of Changhong Jiahua to provide customers with one-stop services
Jointly expand the low-altitude economy and explore new strategic tracks
FPT Group is actively laying out low-altitude economy and related digital intelligent services, seeking ecological partners in this field. Changhong Jiahua has mature capabilities in integrating scene digital and intelligent product solutions and local implementation experience in the low-altitude economy field. Both sides will jointly explore the connection between technical solutions and ecological resources in this direction.
A delegation from FPT Group visited the exhibition hall of Changhong Jiahua Digital Technology, gaining a thorough understanding of Changhong Jiahua's technological and solution capabilities and advantages, and experiencing the interactive demonstration of AI video advertising technology in various scenarios.
Deepen cooperation and jointly create a valuable future
This meeting is an important milestone for Changhong Jiahua and Vietnam's FPT Group to deepen their strategic cooperation. In the future, both sides will continue to leverage their respective strengths, continuously expand cooperation at more levels and deeper levels, jointly explore new opportunities, and promote the continuous enhancement of the value of ecological cooperation.
Back
More
