An urban life drama is currently airing on PPTV.

The street scene flashed by. On the glass curtain wall of the office building, the brand logo of Coco Lixiang was quietly presented, with natural light and shadow, without any sense of incongruity. In the meeting room, during the interview, the promotional poster of the Instant wireless conference screen on the background partition blends seamlessly with the scene.

The audience was completely unaware and was still binge-watching the drama.

What they didn't know was that the curtain wall was originally blank and no posters had ever been posted in that meeting room. AI video advertising technology automatically identifies these "implantable positions" and renders brand materials in real time onto the screen - the original medium, without the slightest change.

This is the AI video advertisement placement completed by "JiaLink", a subsidiary of Changhong Jiahua, for Bako Kelixiang.

Behind the figures lies a true footnote to the first batch of large-scale applications of AI video advertising

The core business of Changhong Jiahua is the intelligent distribution service that has been deeply engaged in for over two decades. Enabling products and solutions to complete the transaction closed loop of "getting started" on a large scale is the action it is most familiar with. Bako Kelixiang is precisely a key partner in this ecosystem. As the national general agent, Changhong Jiahua is responsible for product supply, technical support and the delivery of scenario-based solutions, enabling users to perceive the value of the products in real use and build brand trust.

But the evolution of technology is tearing open up new possibilities.

AI video recognition and programmatic buying (DSP) technologies have matured. Advertisements no longer "interrupt" content in the form of pre-roll ads but "grow" in the plot in a native way. This change precisely falls on the capability extension line of Changhong Jiahua - with over two decades of accumulation in technology services, it naturally possesses the ability to bring this technology from the laboratory to large-scale production. This is not building from scratch, but rather an overflow of capabilities.

Thus, the new business "Jia Link" digital intelligent marketing came into being. Based on the trust and ecological synergy of long-term cooperation, several distribution partners represented by Barco have become the first batch of seed users of "Jia Link".

Digital marketing is not new. However, the underlying logic of "Jia Link" is different.

Three key words to understand this system:

When the brand is seen, the sense of immersion is not interrupted.

Media platforms only need to integrate the SDK on the player end to create completely native incremental advertising Spaces that do not disrupt the viewing experience in addition to the original pre-roll ads.

The content provider needs not worry about the original film being tampered with; its integrity and artistic quality are protected. After the TV series is released, the advertising Spaces can still be sold continuously, and the commercial life cycle of a good TV series is significantly prolonged. The brand owner can dynamically optimize based on real-time data during the launch period to achieve real cognitive improvement.

In the field of intelligent distribution, the core value of Changhong Jiahua is "connection" - relying on digital and intelligent capabilities, it delivers products and solutions to users efficiently and reliably. This is a "product and solution chain" from the brand to the user.

The evolution of AI is adding a new "cognitive chain" to the capability system of Changhong Jiahua: precisely and authentically delivering brand information to potential users and quietly establishing brand recognition.

Two links, parallel, collaborative and mutually amplifying.

The story of Kelixiang is a prime example: Based on the accumulated cooperation in the field of intelligent distribution, brand owners can rest assured to entrust their marketing needs to Jiahua Ecosystem as well. More users got to know the brand through "Jia Link", and their subsequent purchase decisions thus had a cognitive basis.

Products, solutions and market perception converge in the same ecosystem, and transaction data and brand value form a closed loop on the same platform. On the basis of business accumulation, Changhong Jiahua has built an ecological value network with self-reinforcing capabilities.

In this network, technology has found commercial application scenarios, products have found market-oriented cognitive paths, and the ecosystem has found a sustainable win-win model.

Mark Weiser, the Chief Technology Officer of Xerox PARC, is the proponent of the term "ubiquitous computing". When he published The Computer for the 21st Century in Scientific American in 1991, he wrote: "The most profound technologies are those that disappear..." Weiser, M. (1991). Scientific American, 265(3), 94–104.