The two parties will carry out marketing, channel expansion, terminal development and consumer empowerment in the Chinese mainland market.

Game consoles and the console games market

With long-term development potential

According to market research agency Newzoo, the global game revenue in 2021 was $180.3 billion (about 1.49 billion yuan), up 1.4% year-on-year, of which console product sales accounted for 28%, revenue reached $50.4 billion (321.17 billion yuan), and PC product sales accounted for 20%. Revenue reached $36.7 billion (233.87 billion yuan).

Nintendo's console game revenue in fiscal year 2021 was 108.656 billion yuan, an increase of 35.6%. As of March this year, the cumulative global sales of Switch consoles reached 107.65 million units and 822.18 million copies of software sold. In FY2021, Switch, Switch OLED and Switch Lite showed a good balance between the three models, with a combined sales volume of 23.08 million units. During fiscal year 2021, a total of 39 Nintendo games sold more than 1 million units, and software sales increased 1.8% year-over-year to a total of 235.07 million units, making it Nintendo's highest software sales year to date.

↑ Nintendo Financial Report 2021-2022

According to the analysis of Gamma data, the actual sales revenue of China's game industry in 2021 exceeded 290 billion yuan, of which the game console market size was 10 billion yuan, and the Chinese console game market size reached 2.58 billion yuan, an increase of 22.3% compared to last year. The number of console game users in China is expected to reach 8.208 million.

Gamma-data believes that China's console game quality is high and has long-term development potential, and China's console game market has developed rapidly but has not yet entered the outbreak period. Cloud game application is more extensive to shape the short-term potential, cloud game and other game fields, such as cloud game computing power, edge computing and other key technologies are also important factors in the formation of the meta-universe, so that the enterprise's cloud game layout advantages are expected to extend to other areas and meta-universe and other fields related to shape the long-term potential.

With the significant improvement of infrastructure network speed, game quality, convenient payment, after-sales service, etc., Chinese console game users are more aware of paying, intellectual property protection is enhanced, more and more manufacturers pay attention to console games, more talents and funds pour into console games, China's console game market is expected to achieve qualitative changes.

The introduction and successful promotion of national hosts such as Nintendo Switch have stimulated more players' interest points. Nearly 30% of users have become console users because of national games. From the perspective of the market size of console games, according to the "2021 Global Console Game Market Report" released by Ampere Analysis, the revenue of the global console game market in 2021 reached $60 billion (about 378.68 billion yuan). Among them, North America, Europe and Japan are the main markets for console games. The market size in these regions is still growing, but the trend is slowing. Many emerging regions, represented by China, are still in the stage of development.

As more and more game companies layout console games, the national line of console games to be supplemented, can further meet the market demand. This will certainly promote the rapid growth of the game console and console game business in the Chinese market.

ChanghongIT Zhilink mutual entertainment business layout and model upgrade

As a leading ICT integrated service provider in the Asia-Pacific region, ChanghongIT actively layouts in the game-related business fields of intelligent connection and interactive entertainment, provides customers with more convenient and integrated solutions by integrating multi-party related products, helps brand owners to land in the local business in China and the Asia-Pacific region, actively explores new channels and channels, and innovates to empower brand owners. Open the new business model of HongDesign, help mature brands to find and upgrade the "quadratic curve" of products, explore and incubate the market opportunities of "Made in China" brands, and constantly open up the product ecological boundary of the intelligent and interactive entertainment sector.

Tencent introduces Nintendo Switch

Let more Chinese users feel

The joy of "switching and fun together"

This is a game console that can be combined with different occasions to switch modes, set TV mode, handheld mode, desktop mode in one, users can play high-quality games produced by Nintendo anytime and anywhere.

Tencent introduces Nintendo Switch

Tencent introduces Nintendo Switch (OLED version)

In order to enable Chinese users to better experience the Nintendo Switch, Tencent and Nintendo have launched a number of high-quality localization services:

- Promise to bring perfect after-sales service to users, including providing one year official warranty service for the Nintendo Switch host, and three guarantees for official peripheral products;

- In order to enable Nintendo Switch users to enjoy a smoother gaming experience, Tencent has set up exclusive localized network services;

Tencent has also optimized the "Nintendo e Store" built into the Nintendo Switch, allowing users to buy games through wechat Pay, which is more in line with Chinese users' payment habits;

- "Monitoring and Management of Nintendo Switch special" wechat mini program has also been launched, providing the following functions and services: confirm the game play situation in the console, limit the play time, limit the game function, and introduce the game consumption limit rules. It is convenient for parents or guardians to manage the game time of minors, and can easily monitor the play situation through smart phones;

At present, Tencent's introduction of Nintendo Switch has published a number of games covering different types of motion, adventure, strategic management, etc., can meet the diversity of consumer game needs, and through the introduction of Tencent Nintendo Switch full series of products to get a vivid game entertainment experience.

ChanghongIT became the national version of Nintendo Switch

China mainland game channel general agent

Start a new journey of business

Open the full link marketing channel of S-B-B-C.

ChanghongIT adheres to the cooperation concept of diversity, mutual benefit and connection to create, and helps Tencent continue to deepen and explore the console game market.

In 2022, ChanghongIT will follow the trend of the development of digital economy, take "new cognition, new driving force and smart partner"; as its business policy. In the era of rapid development of digital intelligence, 踔厉 will work hard and continuously, focus on and deepen the key areas of future digital industry such as cloud, network, digital, intelligence and virtual reality, unswervably develop new drivers, build new capabilities, and create unique value. Seize new opportunities, with the expansion of new bureau, hand in hand to win the future of digital wisdom new growth, new success.